Design Program


Program overview

The Bachelor of Design program at CAS offers a unique opportunity for Omani students to display ingenuity and innovation. It is a program that educates students in problem solving in the most inspired way, focusing on both the academic and applied aspects of design. Being closely linked with the local industry, the students are constantly being exposed to the latest trends and styles in design. In addition, the department enables them to keep abreast with the most current technical aspects in design in a variety of different mediums.
There are currently three design specialisations being offered at the Colleges of Applied Sciences. They are Graphic Design, Digital Design, and Spatial Design. These specialisations are being offered at the two Centers of Design in Ibri and Nizwa. They are four-year full-time degree programs leading to a Bachelor’s Degree in Design.



The Design Program at Colleges of Applied Sciences aspires to be a leading design education provider, by providing world class design education that will significantly add to the economic, social and cultural well begin of the people in Oman.


The Design Program at Colleges of Applied Sciences will provide high-quality program which is innovative, responsive and inspiring. Graduates of the Design Program will possess the knowledge and demonstrate the abilities which meet national and regional employment needs and contribute to Oman s economy and society.



Entry Requirements


Minimum requirement: General Education Diploma , Royal Guard Technical College Diploma

with ( Not less than C)in:

  • English language.

  • Arts or engineering drawing.


And with (Not less than D) in:

  • Pure or Applied Mathematics or Mathematics.

  • Arabic language.


Program structure


To complete the degree, students must accumulate 128 credit hours during the four years of the programme including: 36Hours of college requirements, 47 Hours of programme requirements and 45 Hours of major requirements.
The first two years of study design students will be doing common design foundation courses regardless of which specialization they choose.
Students will begin studies within their majors starting in year 3 during semester 5. The subject Design for Specialization offered in semester 4 helps students make their selection.


Graduate Attributes


A graduate with a Bachelor of Design degree will demonstrate the following competencies:

  • The ability to assess and effectively engage relevant technologies in the development of solutions.

  • The ability to critically evaluate their own work and the work of other practitioners.

  • The ability to think laterally and develop creative ideas.

  • The ability to effectively utilise a variety of approaches, including self-directed, collaborative and self-reflective processes.

  • The ability to undertake research in the areas of digital design, graphic design, spatial design or in areas in which these disciplines integrate or converge.


In addition to the outcomes noted above, the intent of the Bachelor of Design is to develop academic and professional capabilities that are needed to participate effectively in a variety design professions.


Personal Attributes


  • The intellectual and cognitive skills appropriate for a career in design.

  • Information literacy and technology skills to gather, use and communicate data in various settings.

  • Inquiry and research skills.

  • Critical thinking and problem solving skills.

  • A strong foundation for advanced study.


Interactive Attributes

  • Effective oral and written communication skills, which are responsive to different audiences.

  • The ability to interact with a range of people, from peers—both individually and in team situations—to designers, and to the wider community. A graduate of the program will be able to elucidate, analyse and discuss design and related issues in a manner that is clear and appropriate.


Graphic Design (IBRI- NIZWA)


The Bachelor of Design in Graphic Design program at CAS focuses on training students to generate new ideas, engage in creative problem solving, and provide innovative ideas that have real-world applications. The ability to visualize ideas and effectively communicate thoughts with potential clients is a crucial component of the program. Students are given extensive coaching in skill development and effective verbal training throughout the four-year program. Students are also trained to conduct research in the areas of design that will lead to creative solutions.


Career opportunities


Graphic designer, photographer, manual / digital illustrator, photo / image editor, print designer, layout artist, art director, design manager, packaging designer, creative director, art production manager, pre-press manager, brand identity designer / developer, visualiser, visual design journalist, information designer


Digital Design (IBRI- NIZWA)


The Bachelor of Design in Digital Design program at CAS is a program that emphasizes the technical and digital aspects of design production. A core team of locals as well as international full-time faculty develops the ideas students bring to the studio so that they can do the most creative and productive work possible. In addition to departmental faculty, students participate in various local and international design events and visits which broaden their awareness of the larger design world and offer varied models for critical practice.


Career opportunities


Interactive multimedia designer, web designer, interface designer, content developer, visual effects & motion graphics designer, design educator, 3D modeler, 2D/3D animator, flash designer, game art designer, desktop publisher, filmmaking and documentaries designer.


Spatial Design (NIZWA)


Spatial Design is a multifaceted profession in which creative and technical solutions are applied within a structured framework to achieve a built interior environment. These solutions are functional, enhancing the quality of life and culture of the occupants, and are aesthetically attractive. Designs are created in response to and coordinated with the building shell, and acknowledge the physical location and social context of the project. Designs must adhere to code and regulatory requirements, and encourage the principles of environmental sustainability. The spatial design process follows a systematic and coordinated methodology, including research, analysis and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfills the project goals. Spatial Design includes a scope of services performed by a professional design practitioner, qualified by means of education, experience, and examination, to protect and enhance the life, health, safety and welfare of the public.


Career opportunities


Interior designer, interior architecture, simulation & virtual environment designer, furniture designer, exhibition designer, visual merchandiser, visual display designer, events design, or design for theatre, film, television or digital environments.


International Business Administration Program


Program overview

The Colleges of Applied Sciences (CAS), under the auspices of the Ministry of Higher Education (MoHE), award Bachelor of Science degree (B.Sc.) in International Business Administration (BIBA). The following specializations are currently offered in Nizwa, Rustaq, and Salalah campuses:


  • International Business Administration

  • Tourism Management

  • Hospitality Management

  • Accounting


The BIBA program provides students with a multicultural understanding of business and its environments grounded on solid moral and ethical values. It is dedicated to the well-rounded development of students and in shaping them to be responsible and informed citizens of the Sultanate of Oman.



The International Business Administration Program seeks to be distinctive in providing applied education relevant to the International Business Administration discipline through high quality teaching, learning and research experiences and to become a pioneer in offering market-driven specializations in the Sultanate of Oman.


The mission of the International Business Administration Programis to deliver competitive and high quality education related to international business administration and its allied disciplines (such as Accounting, Hospitality Management, and Tourism Management) and to educate students and develop their competencies to become business professionals who can contribute positively to the economic and social development of the Sultanate of Oman.




Entry Requirements

General Education Diploma, Islamic Institutes Diploma or Royal Guard Technical College Diploma with the following grades:


(Not less than C) in:

  • English language

(Not less than D) in:

  • Pure or Applied Mathematics or Mathematics.

  • Social Studies or Business Administration.


Program Structure


The BIBA Program requires students to accumulate 128 credit hours during four years of their study. The total of 128 credit hours includes 36 hours College requirements, 35 Department requirements, and 57 Specialization requirements (18 credit hours as electives).


The first two years, four-semester courses are common among all specializations (International Business Administration, Tourism Management, Hospitality Management, and Accounting).


Graduates Attributes


The BIBA degree has been developed to impart business knowledge and build-up professional, intellectual and personal skills such as decision making, problem-solving and time management. Graduates will acquire a comprehensive knowledge of their chosen specialization which will enable them to maintain lifelong learning.


The key graduate attributes/skills are:

  • Academic and Professional Knowledge: With academic and professional knowledge, the graduates will be able to work confidently.

  • Communication Skills: Graduates will be in command of oral and written communication.

  • Teamwork and Leadership: Graduates will have good interpersonal and leadership skills which will enable them to work independently and in teams.

  • Information Technology (IT) Literacy: Graduates will be able to manage information successfully and acquire adequate IT skills.

  • Global Perspective and Cross-cultural Adaptability: Graduates will learn how to think globally and act locally as well as adapt to many different business environments.

  • Critical and Analytical Thinking: Graduates will be able to analyze critically and solve day-to-day business-related problems.

  • Social Responsibility and Ethics: Graduates will gain high standards of integrity, social responsibility and ethical actions.

  • Entrepreneurial Aptitude: Graduates will develop all required entrepreneurial skills.

  • Life-Long Learning: Graduates will be able to recognize opportunities for ongoing learning.

  • Research Skills: Graduates will pose skills required for recognizing problem situations, gathering, analyzing and interpreting data as well as reaching reliable findings and recommendations.


International Business Administration Specialization


International Business Administration is the field of management which deals with business activities that cross national boundaries. Specializing in this field promises an exciting world of teaching and learning that combine contemporary theories and real-life practice through, but not limited to, company visits, case studies and guest lectures. The specialization is a forward-looking area of study that magnifies local issues and how they are intertwined with global challenges in business administration such as globalization and liberalization which are the engines for international trade and economic growth. Specializing in international business administration will provide students with a competitive advantage to prepare students both for management and career options.


Career Opportunities


Graduates of the International Business Administration Program fit into different business settings, ranging from large multinational corporations to small-and-medium enterprises (SMEs). They will be able to successfully work for local and international corporations such as in manufacturing firms, banks, oil companies, government agencies, financial institutions and tourism and hospitality projects.


Tourism Management Specialization


Tourism industry is one of the rapidly growing and widely spread global industries. In Oman, it is considered one of the most promising industries with a wide range of job opportunities. Therefore, the Tourism Management specialization has been developed at CAS to qualify undergraduate students with all knowledge and practical skills highly required by the tourism career. The objective of the tourism management specialization is to enable students to develop rational and practical competencies, critical and analytical thinking, public relation skills, self-confidence and capability to face the challenges and successfully work in domestic as well as international tourism environments.


Career Opportunities


There is a huge range of career opportunities for the tourism management graduates such as travel agents, tour operators, tourism marketers, airline marketing executives, cruise operators, event planners and organizers, tourism entrepreneurs, and outdoor recreation/leisure planner. Meanwhile, graduates have the potential after gaining the required work experience to become tourism marketing managers, tourism consultants and regional and national tourism planners and developers.


Hospitality Management Specialization


Hospitality Management involves the management of hotels, restaurants, cruise ships, resorts, clubs, events, entertainments activities and so on. The hospitality Management degree is considered to present lucrative opportunities for inspiring careers and rewarding jobs. In Oman, there is a growing demand for hospitality and hotels professionals to fill in the highly demanded jobs required by the catering and lodging industries. The Hospitality Management specialization aims at preparing students for administrative, operational and management positions in the hospitality industry.


Career Opportunities


The hospitality industry can provide huge career opportunities for Hospitality Management graduates. First, graduates will start with lower to middle level positions and then (after gaining work experience) can be promoted to higher positions such as rooms division managers, hotel managers, food and beverage managers, operation managers, hospitality specialists, catering managers, restaurant managers, event organizers and planners, guest relation managers and cruise director. The Hospitality Management specialization qualifies students to fit into the requirements of both governmental as well as private sector hospitality entities.


Accounting Specialization


Accounting is an ever-growing field of study. There is no organization, whether it is large or small, private or public, local, national or multinational, that can run its business without an efficient accounting and finance department. The accounting specialization is suitable for students who plan to work for accounting and finance career. Its main objective is to provide students with an in-depth understanding of the different accounting and finance fields. It also aims at providing students with required knowledge and technical skills suitable for todays’ accounting and finance applications.


Career Opportunities


Accounting is the leading qualification which equips students, with the necessary skills sought by employers within Oman and worldwide. The BIBA Program in Accounting provides a range of career opportunities to the students to work in accounting, banking, finance, insurance and corporate houses, in the government as well as in the private sectors. Graduates also have potential to work as cost accountants, financial accountants, auditors, financial planners and so on. Upon successful graduation in accounting, ambitious graduates can further pursue any international accounting/auditing professional certificates such as CA, ACCA, CPA, ACPA, CMA, ICWA, CIMA, CFA, CFM awarded by specialized professional bodies.



Mass Communication Program


Program overview

Mass Communication Program was established in 2005/2006 along with the inauguration of the Colleges of Applied Sciences and it is offered in three colleges: CAS Nizwa, CAS Sur and CAS Salalah. The five majors of the program are :

  • Digital Media.

  • Journalism.

  • Public Relations.

  • Media Management, and

  • Advertising (currently only offered in CAS Salalah )




Our vision is to become a leading provider of Mass Communication program delivered in English in the region by educating and preparing skilled professionals for the industry; focusing on applied research and producing graduates who are capable of providing practical and innovative solutions for both local and regional needs.


Our mission is to provide high quality graduates who can meet national and regional employment needs and prepare students for postgraduate studies and lifelong learning through the provision of knowledge and skills. The programme aspires to offer premier specialities in media education that will create and sustain a competent workforce in the dynamic and multicultural work environment of media and communication in the Sultanate of Oman.




Entry Requirements



  • Student should have a minimum of General Education Diploma, Islamic Institutes Diploma with not less than Grade - C in English Language and with not less than Grade - D in Arabic Language.

  • All accepted students must enter the placement test for the constituent program components: English, Mathematics and Information Technology, which will take place in the concurrent orientation week at the beginning of the study

  • All students admitted to the Foundation Program, which is considered compulsory to qualify for the program, will be admitted to the levels according to their results in the placement test referred to in item (2) above. If the student fails to pass the Foundation Program within the specified period, The Foundation Program goes beyond the achievement of the required level and passes the challenge tests in all components of the Foundation Program.


Program Structure


Mass Communication :

  Bachelor requirement : 

  • College Requirement  -  30

  • Department Requirement  -  50

  • Major Requirement  -  48

  • Total Course Hours  -  128


 Diploma requirement :

  • College Requirement  + Department Requirement  = 48

  • Major Requirement  -  21

  • Total Course Hours  -  60

Graduate Attributes


The program aims to provide graduates with a level of tertiary education that is commensurate with International Standards. The graduates of the program are expected to:

  • Have the fundamental knowledge and experience in communication that will enable them to be practicing professionals in the industry.

  • Develop mastery in a major field of study that will enable them to contribute to the economic and cultural development of Oman.

  • Develop and maintain technological competence to internationally recognized standards.

  • Be equipped with superior communication skills, professional competence and leadership skills within an environment that nurtures ethical behaviour.

  • Be able to pursue self-learning and personal development experiences through the rigorous study program, and participation in problem-solving scenarios.

  • Be able to respond creatively to client requirements and demonstrate innovative ways to meet their needs.

  • Demonstrate the ability to analyse communication problems and synthesize creative solutions.

  • Respond creatively to the social, cultural and economic needs of the community.

  • Practice in accordance with professional and ethical responsibility.

  • Demonstrate the ability to communicate effectively.

  • Critically evaluate their performance and the work of other scholars, practitioners and communication professionals.


These skills and attributes are mapped in the courses to achieve the skills and attributes contributed by each course in the program.



Digital Media


Digital Media courses explore the practical and theoretical competencies in the production of audiovisual media and digital storytelling. Students achieve skills for planning and executing TV and video productions. They learn to work with customers in promotional video projects and are familiarized with the aesthetics of audiovisual storytelling in short film projects. Students also learn the basics of animation, interactive media and web media.


  •  Areas of Expertise

1. Photography and image processing.

2. Preparation and production of various media materials for institutions (advertisements, logos, brochures and magazines).

3. 3D animation design, web design, and management of social networking sites.


4. Writing scenarios, producing, editing and producing videos and documentaries.


  • Career Opportunities in Digital Media

Digital Media graduates can be employed in broadcasting, video production companies and advertising agencies. They can work as audiovisual specialists in the companies and organizations that use media in their external and internal communications. They can also work as content developers in interactive and web media.





The Journalism major looks at the principles and theory of journalism practice, emphasizing basic journalism skills and formats such as structuring and developing content, researching and writing news stories for appropriate target audiences. They are exposed to all the relevant platforms of news media: print media, broadcasting and new media and they achieve basic design and technical skills for publishing stories in convergent media.


  • Areas of Expertise 
  1. Writing all the different journalistic forms to public relations departments in the institutions (news, opinion, press survey) and media coverage of the events.

  2. Writing for various programs and preparing them: news, drama, dialogue, documentaries.

  3. Writing and translation of social networking sites and managing it.

  4. Design sites for the media and public relations departments, in addition to managing printed content.


  • Career Opportunities in Journalism

Journalism graduates can find employment in newspapers, periodicals and magazines. They can also work in central information services, press information bureaus, websites and TV channels. One can also take up their career as part-time employment along with any other field of work. Career options in journalism: journalists can work as editors, reporters, columnists, correspondents, staff or freelance writers, photojournalists, proofreaders, news analysts in newspapers, electronic media and web pages.



Public Relations


The Public Relations major examines the theories and principles of PR with a specific emphasis on common issues of business communication. It introduces key concepts of audience analysis, strategic planning and decision-making within the context of events management, marketing, advertising and the media. The students will also explore organizational communication and communication strategies from a business-oriented viewpoint. Human resource communication is also a part of this major which deals with issues of employment and industrial relations, employer and employee rights, etc.


  • Areas of Expertise 

1. Planning and implementation of media and propaganda campaigns to form a good image, and support the reputation of the institution in society.

2. Organizing conferences, festivals, exhibitions, public and private celebrations.

3. Production of information materials for public relations departments and departments in institutions, and support communication between the institution and its employees on the one hand, and between them and the outside community on the other.

4. Conducting surveys and research by the masses to solve problems that may face institutional action.


  • Career Opportunities in Public Relations

Public Relations graduates can work as PR officers in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc.



Media Management

Media management is a program combining the fields of both management and communications. Graduates of this discipline can land a variety of different jobs in the fields of, Publishing, Public Relations, Marketing, Human Resources, and Advertising. These programs offer a comprehensive study of concepts, techniques, and strategies for developing, implementing and analyzing marketing plans and outcomes. In addition, the graduates of this discipline are graduating with lots of skills and abilities that are acquired from each and every subject they study in this major such as cultural policy analysis, managing strategic change, managing creative projects and planning for creative industries. Furthermore, media management students learn how to manage the organizational culture and enhancing employees’ job satisfaction as they study subjects concerning about Organisational Structure and Behaviors. 



  • Areas of Expertise

1. Planning for enterprises in the field of creative industries.

2. Managing strategic corporate changes and contributing to crisis management.

3. Human resources management.

4. Giving suggestions for the development of corporate management and marketing.


  • Career Opportunities in Media Management

Media Management graduates have an opportunity to work in communication industries: television, movies, music, advertising, news, electronic services and social media. While they explore the principles of responsible and effective management, they will be competent enough to be in the middle management of large media organizations or even manage a small newly established media organization. Other job potentials include positions in events management, corporate communication and human resources management.


Advertising ( currently offered in CAS Salalah)

The advertising major brings together the academic and professional perspectives of advertising. It explores how advertising works in a society, especially in a developing economy, and examines the relationship between consumer behaviour and advertising. The socio-cultural aspects of advertising in the Arab world and especially in Oman are discussed. The students will understand the importance of marketing research in advertising. They will learn to develop advertising strategies and campaigns as well as how to work with customers. They know the production process of advertising from idea generation and copywriting to the artistic and technical realization of advertisements and commercials in print and electronic media.


  • ِAreas of Expertise

1. Graphic design and photography.

2. Business Development Department of the Corporation.

3. Planning and implementation of advertising and marketing campaigns.

4. Marketing for institutional services, conducting marketing research on data collection and analysis, and evaluating advertising campaigns.

5. Supervising creative staff in advertising, and finding new ideas by communicating with customers

  • Career Opportunities in Advertising

Advertising graduates can find work in advertising and promotional agencies or marketing departments of public and private corporations. They can also work in media companies specialized in commercial productions.